
"I know! Instead of simply publishing the setup utility on our Cisco-powered web site, right alongside the sales brochure, we'll publish it only on disk. Whenever the system crashes (and oh boy does it crash a lot), we'll require the user to enter a 25 character code for the setup utility that's presented only on the disk sleeve itself. When the users lose their disks or even just the sleeves, we'll charge them $10 for replacements!"
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