Thursday 21 September 2006

Finding Vimo

Finding a short, meaningful, memorable and legally unencumbered trademark to name and brand an internet startup is obviously hard to do today, especially in the US where you need the precise .com domain name to prevent web leakage. Just as when we name our children, entrepreneurs must also avoid selecting names that evoke unintended meanings or nicknames. Chevrolet allegedly learned this lesson when it failed to sell the Chevy Nova (Spanish for "No Go") in South America.

So the folks at Healthia were happy to announce yesterday that they have selected a long term moniker for their company (and without retaining a "naming consultant"). The new name Vimo evokes:

(i) vim, as in health, vigor, and vitality;

(ii) the Gujarati word vimo, meaning insurance;

(iii) the Swahili vimo, meaning measurements and also stature;

and, most importantly

(iv) the urban slang vimo meaning sexy, cool and impeccable.

Vimo announced its new name as it launched several impressive new features of its free healthcare shopping portal (full details here). For example, the MyVimo service tracks your doctors for new patient reviews and disciplinary actions. And the insurance comparison tool identifies the particular plans your doctors accept (submit your age and gender here, and then filter the results based on your doctors).

For a limited time, get a free T-shirt from Vimo just for reviewing your doctor. While Vimo's portal will enhance your vigor, the shirt will make you sexy, cool and impeccable.



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Saturday 16 September 2006

If You Live In Massachusetts...

While I blog about the poor state of education in our society and the scientific illiteracy of our elected representatives, my friend and former business partner Chris Gabrieli is actually doing something about it. Let me tell you what he has done, and why you should vote for him this Tuesday Sept 19 to be the Democratic nominee for Governor of Massachusetts.

Education. Chris has spent the better portion of the last six years raising over $35 million for after school program initiatives for Massachusetts children. In fact, this fall ten (10!) schools are providing longer school days for public school children - the first initiative of its kind in the United States - directly due to Chris's work through his non-profit Mass2020. He worked with the Democratic House and Senate, as well the Republican leadership to ensure that the program was funded. As the son of immigrants who came to this country with only their education, Chris and his brother were expected to produce the grades - and they did - and they both went on to carve out impressive careers in business and education (Chris’ brother, John is a professor at MIT). Chris realizes first hand the importance of a good education – and, as a father of five, feels personal responsibility to ensure this for all children throughout the state. He isn't just talking a good game - he's out there doing something about it.

Science: Chris is a scientist by training, but had to leave medical school to return to and save a family business in distress—a healthcare information systems company that he and his father ultimately took public. During Chris’ 15 year tenure at Bessemer, most of his venture capital investments were in cutting edge technology and medicine, resulting in over $1 billion invested in the economy and over 100,000 jobs. He understands the language and the ideas behind the types of innovation that will drive the future of Massachusetts’ economy- and is ready to act on them in order to pull Massachusetts out of its sluggish situation. In 2005, when Gov. Romney threatened to veto the stem cell research bill, Chris led the charge to ensure its enactment - paving the way for groundbreaking research in your state.

Having worked alongside Chris for many years, I'm thrilled at the prospect of an honest, brilliant, and effective candidate stepping up to public service (too bad he doesn’t live in California). I can tell you that the man genuinely cares about Massachusetts, as demonstrated by his volunteer activities over the last 8 years. He is not a partisan politician— Chris doesn't care from where or whom an idea comes, so long as it's a good idea. Building a tunnel that doesn't fall down is neither a Republican nor a Democratic idea - it's simply a good one. Educating our children for the twenty-first century economy is neither a Republican nor a Democratic idea - it's simply a good one. And electing a Governor with a proven track record in education, business, medicine and technology is neither a Republican nor a Democratic idea - it's simply a good one.

That’s why the registered Independents among you (who represent 49% of Massachusetts) should also exercise your right to vote in this Tuesday’s primary. (This will not affect your independent status.)

The roots of our nation’s scientific and academic communities are planted in Massachusetts. You deserve a Governor who will ensure that the next generation of Massachusetts citizens will learn, embrace, and perpetuate the state’s proud tradition of leadership in education and technology. So please email this message to your friends and neighbors, and take the time this Tuesday to vote for Chris.


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Tuesday 5 September 2006

Shermer Coming to Kepler's!

I am already jittery at the thought of meeting author Michael Shermer, who will appear at Kepler’s Bookstore Sept 9 at 7:30pm to sign his latest book, Why Darwin Matters: The Case Against Intelligent Design. I hope to be more articulate than my last encounter with a celebrity atheist.

Shermer is the editor of Skeptic Magazine, and founder of the Skeptics Society. He contributes a monthly column to Scientific American, and hosts the Skeptics Distinguished Lecture Series at Caltech, having featured Stephen Jay Gould, James Randi, Jared Diamond, Steven Pinker, Richard Dawkins and Daniel Dennett. He produced the Fox Family TV series Exploring the Unknown, and he has written many life-changing books on science, including The Science of Good and Evil, Denying History (deconstructing Holocaust denial), The Borderlands of Science (debunking pseudo-science), Teach Your Child Science (a fun gift for parents), and—my first exposure ever to critical thinking—Why People Believe Weird Things.


An excerpt of his latest book is available here, in which Shermer explains logically why, according to a 2005 Pew Research Poll, 42 percent of Americans express strict Creationist views. Rather than try to un-convert the converted, Shermer proposes to reconcile evolution with theology (in a gesture that I find overly appeasing to superstition).

In fact, Shermer has long been an effective champion of fostering science education, which has come under fierce attack by Intelligent Design advocates, who all coincidentally happen to be highly vested in their religions. (Shermer, raised a Christian Creationist, had the intellectual courage to step out of line.) He should be encouraged by this week’s profile of brilliant skeptics titled The New Naysayers that appears in Newsweek, which has long pandered to the church.

I hope to see you at Kepler's on Saturday!





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