Saturday 10 February 2007

Net Neutrality is Politically Correct

"People who demand neutrality in any situation are usually not neutral but in favor of the status quo." -- Max Eastman

Andy asked me in the comments of my last post about net neutrality--what is it really and who cares?

The Internet Protocol treats all packets equally, but there are various reasons why someone might want a "fast lane" for packets. Content publishers and VOIP carriers deliver media streams whose packets expire if they arrive late. E-commerce vendors lose money when impatient shoppers abandon carts due to router congestion caused by all those media streams. So demand grows for express services, and a number of technology vendors, ranging from startups to Cisco, increasingly offer ISPs technologies for delivering them.

Net neutrality arose from a concern that these new services would change the nature of the internet. Privatize the highways, people worry, and only the wealthy will drive. Rich incumbents will control the pipes, while innovative challengers must compete for the scraps of spare bandwidth. Proponents of net neutrality would therefore impose regulation on tier one ISP's so that they cannot deliver any services that discriminate among packets. (Readers of Kurt Vonnegut, Jr. will recognize this line of thinking from his story Harrison Bergeron in Welcome to the Monkeyhouse.)

The call for net neutrality is superficially appealing, in the same way that it's easy to oppose free trade in defense of your countrymen's jobs. But just like regulating imports, regulating ISPs with rules on net neutrality is short-sighted and, in the long term, terrible for both businesses and consumers. It's politically incorrect to say so, it's likely to get me flamed, and Google won't like me for saying it, but it's true.

Market forces will, as they always have, drive innovation on the internet. ISPs will find ways to accelerate and guarantee delivery with all sorts of interesting new services, and businesses who can deliver more value to their consumers through better internet performance can afford to pay for them. Should Fedex have been prohibited from competing against the Post Office, so that "big corproations" wouldn't have an advantage over the little guy? Of course not.

Proponents of net neutrality would counter that Fedex doesn't hurt the performance of old-fashioned mail, while express lanes for packets will necessarily slow down "free packets" pushed to the back of the line. On the contrary: allowing ISPs to profit from delivering express services for special classes of traffic will directly lead to the rapid development of additional internet capacity. There is no limit to the number of lanes one can build on the information highway, unless of course you regulate and cripple the only entities capable of building those lanes.

So far, this may sound like a reasonable technical issue to debate. But the campaign for net neutrality has transcended logic, manuevering instead to prevail upon Congress with an emotional appeal to the voters. "If we are silent, if we don't stand up for Internet Freedom," warns Hollywood star Alyssa Milano, "corporations will take away our right to choose!" As always, it's easy and popular to demonize corporations.

In his letter to the public (a great PR play, and a nice pander to regulators who look for reasons to work), Eric Schmidt wrote that net neutrality is needed to prevent broadband carriers from controlling what people say or do online. As I have blogged before, Eric is certainly a genius (I can pander, too), but this call to fear is wrong on so many levels, not to mention egregiously hypocritical. (Remember China?)

For one thing, accelerating a stream of packets, even at the mythical expense of some random packets, does not "control what people do online." Also, ISPs are not public utilities; they are businesses whose owners--including individual investors and pension funds--have no legal obligation to amuse Eric with whatever internet sites he craves. (Should AOL and the mobile environments of AT&T and Verizon be legally forced to provide access to outside content?) Having said both those things, the market will not reward ISPs who effectively block or even slow access to the full array of web sites--there is demand for express traffic and free traffic, so both sevices should and would exist.

Finally, it isn't simple to decide what kinds of acceleration services count as neutral. Is Akamai style acceleration neutral? What about Netli style wormholes? What about monitoring services? Okay it's easy to say these don't count. Now what about treating video streams differently on an unpaid basis, to enhance customer satisfaction and better control traffic flows? What about building out IMS networks with ENUM servers for quality VOIP? How about blocking access to sites that are pornographic, violent, hateful, illegal (casinos), or ridden with viruses? What about selling IP service that can withstand DOS attacks? What about simply selling higher quality service plans that give more bursty bandwidth when needed? Who will authoritatively model the complexities that emerge to determine whether these upgrades are good or bad for overall network performance--Alyssa Milano??

Engineers have done pretty well so far building the internet without regulatory oversight. If we now erect a glorious bureaucracy of regulators who painstakingly review every upgrade to a broadband carrier, the one thing I am sure of is that US carriers will immediately lose market share to their competitors. The state of the U.S. internet backbone itself will freeze both in capacity and technology as the rest of the planet leapfrogs our creaky, petrified infrastructure.

"The Constitution is not neutral. It was designed to take the government off the backs of people." -- William Orville Douglas




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Tuesday 6 February 2007

Lessons in Online Marketing, from Spago's

We often try to bring our portfolio companies together to network and learn. So this week about 25 Bessemer companies gathered at Spago's in Palo Alto for 7 hours to share best practices for search engine marketing (i.e. buying keywords) and optimization (i.e. prominence in search results).

Mostly, the veterans from Blue Nile, Postini and LinkedIn shared war stories and lessons learned with upstarts like Lifelock, Wize, Sparter and Zopa, but all had interesting experiences to share. I recall seeing folks from Revver, Wikia, Flock, Vimo, Delivery Agent, Gerson Lehrman Group, and Pure Networks. A testament to the broad appeal of online marketing, we even had eager marketing execs from chip companies (Zensys, Summit) and software companies (T3Ci, Endeca and Nominum).

Punctuated by servings of warm goat cheese pizza, we learned about demographic, geographic and time-of-day targeting. We also learned about negative campaign filters on dynamic keyword insertion (e.g. shoe stores should pay for clicks on "shoe XXXX" unless XXXX = fetish).
While munching on crispy cones filled with tuna tartare we listened to Bessemer EIR Geoffrey Arone share tips on community marketing, mostly through social networks.

We also set aside some time for best-of-class (non-Bessemer) vendors to present (videos here). While we dined on a scrumptious salad with fruits and nuts, Did-it presented on SEM techniques (slides). Andreas from Bloofusion deconstructed the sites of three of our startups to illustrate what they can do improve their PageRanks and prominence in search results (slides). Offline, Andreas shared this tip with an enterpreneur looking to hire an SEO consultant: search the consulting company's name on Google, and make sure they come up first in the search results!

The entrees largely disappointed (mine was salmon with bok choy), as did the even less tasty news we digested that there are no lasting shortcuts in SEO--the best "Google Juice" is a fresh, relevant, and easily navigated site (so much for the Cliff Notes approach).

For dessert we indulged in mousse cake and shmoozing, which, as usual, was cited as the most popular segment of our portfolio gathering (is it the chocolate or the company?). All in all, the feedback forms ranked the event a 3.6 out of 4, another sign that online marketing is top of mind for growing businesses.


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Monday 5 February 2007

Wormhole is Itself Swallowed Up


Congratulations to the founders and management team of Netli (previously referred to herein as the Wormhole Factory) on their acquisition by Akamai.

In addition to delivering some pretty big web applications for HP, SAP, Motorola, etc., Netli also accelerates several Bessemer company sites (including its own).


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Study Finds Web Anti-Fraud Measure Ineffective

See today's New York Times.

Bank of America: I told you so!

I'll say it again: the solution to phishing is out-of-band authorization of transactions.



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